about Stacey

all about Stacey Schieffelin

The Story


Stacey Schieffelin a Co-Founder of Women’s Leadership LIVE, is the Founder/CEO of ybf (your best friend) beauty, LLC, as well as Models Prefer Beauty – she is 1 of 6 HSN Star Entrepreneurs! Stacey has engineered a 24-year record of success as the #1 global cosmetic line in direct sales on eight LIVE TV Shopping Networks in twenty-eight countries, HSN (US), QVC (UK-England, Ireland, Scotland and Wales), TSC (Canada), TVSN (Australia, New Zealand), HSE24 (Italy, Germany, Austria), Citruss TV (Dubai / 7 United Arab Emirates Countries) and Shopping LIVE (Russia) with over $350 million in cosmetic sales.


Stacey is known for forging a highly personal relationship with her consumers – she refers to them as girlfriends! As a successful market disrupting business leader, deeply soulful, entrepreneur-centric and renowned beauty expert, she is frequently sought by national magazines such as Allure, ELLE, Good Housekeeping, Marie Claire, Vogue, Where Women Create WORK and Fitness.


Stacey is very honored this month to have received two prestigious awards: The Global Beauty Awards / Lifetime Achievement Recipient 2019 and the Top 100 Business Women in Florida by the Global Trade Chamber.