higher brow-er power - dual ended brow highlighter

Here at ybf, we’re crazy for great brows! Full, well-groomed brows...

$16.00

lash MOB mascara

Girlfriend, lash MOB is truly bold lashes in a bottle....

$17.00

3-N-1 mascara

Express your eye-dentity with 3-N-1 mascara to define, volumize and...

$16.00

posh & portable palette

Get a luxe look when you use the colors and...

$18.80

eternal eye duo stick

Get ready to make a lasting impression with this eternal...

$24.00

brush 'n balance powder

...powerhouse powder!  You take yoga. You meditate. You try to...

$26.80

twice is nice double ended lipstick

Perk up and perfect your pout with the ybf twice is...

$20.80

perfect prep face primer mini duo

...prime time!  Love the skin you're in with this luxurious...

$30.00 $25.00

cheek me up!

Sheer, buildable cream blush for the perfect natural flush to...

$15.00

bb beYOUty balm lip butter

This lip butter offers the perfect hybrid between a conditioning...

$14.00

parisian plumes

...oh là là luxury! Inspired by Parisian chic textures, we...

$34.80

tinacious tinted lip trio

...a prisTINe TINge of TINt for your persisTINg pucker!  Now...

$28.80

shop till ya drop

The shopaholic in you is screaming for some retail therapy!...

$29.95

stunning stone red brushes

...professional stunning red stone brushes!  Dazzling faux crystal brushes! Each...

$36.80