Sale

Universal Automatic Eyebrow Pencils - 2 Brow Pencils Save $7 & FREE SHIPPING

The Automatic Eyebrow Pencil is for every girlfriend, everywhere. Our award-winning,...

$30.00 $23.00

gelUS eyes 5-piece collection

...sensationaliz-eyes!  Whether you desire demure or dramatic eye effects, you...

$28.80

primer and mascara duo

...two timing eyes! No one usually likes a two-timer…well unless...

$20.00

line, refine & shine eye trio with cosmetic bag

...eternal enthralling eyes!  Where'd you get those pretty peepers? Make...

$22.80
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radiant revital-eyes trio

Ravishing. Radiant. Revitalized. This collection of creamy hues can be...

$52.00 $36.80

lasting impressions

Make your impression unforgettable, girlfriend! A woman needs to feel...

$22.80

golden goddess collection

Get the look of summer all year round with a...

$36.80

posh & portable palette - beYOUtiful basics

Get a luxe look when you use the colors and...

$18.80

intense 'n stay eyes

Set your sights on smoldering hot. With the intense colours...

$26.80

bright eyes gel & highlight

Our eyes, so pretty and true, tell a tale to...

$20.00

delightful dips eyeshadows

Caffeine lovers rejoice! Get ready to be dazzled and to...

$24.80

lash MOB mascara

Girlfriend, lash MOB is truly bold lashes in a bottle....

$17.00

higher brow-er power - dual ended brow highlighter

Here at ybf, we’re crazy for great brows! Full, well-groomed brows...

$16.00

water-resistant gel eyeliners volume 1

BeYOUty to behold! Make a lasting impression with our water-resistant...

$17.00

automatic eyebrow pencil

...brows that wow! Sometimes our brows have a mind of...

$15.00

ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...

$17.00

luxe lash mascara

If you’re like us, than you can’t get enough of...

$16.00
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BEST OF YBF COLLECTION: 5 Must Haves [Save $39.62 + FREE SHIPPING]

The very best of ybf in one collection with everything...

$79.61 $39.99

water-resistant gel eyeliners volume 2

BeYOUty to behold! Make a lasting impression with our water-resistant...

$39.95

3-N-1 mascara

Express your eye-dentity with 3-N-1 mascara to define, volumize and...

$16.00
Sale

lash MOB mascara duo [SAVE $9 off retail today]

Girlfriend, lash MOB is truly bold lashes in a bottle....

$34.00 $25.00