automatic eyebrow pencil

...brows that wow! Sometimes our brows have a mind of...


neutralizing crème

...perfection in a pot! This is truly your “perfection in...


yellow neutralizing pressed powder

...powerhouse powder!  Show your fabYOUlous fresh face with our best...


'greater' bronzing powder

Want a "greater" way to have the smooth look of...


lash MOB mascara

Girlfriend, lash MOB is truly bold lashes in a bottle....


corrective concealers 4 taking cover!

...girlfriends secret weapon for skin tone perfection Take cover! We...


complexion perfection loose finishing powder

This colour-adjusting face powder handles all your personal needs—mint green...


brighten, hide & sculpt concealer trio

...preparing for perfection! Girlfriend, let‘s set the stage for all...



The very best of ybf in one collection with everything...

$79.61 $39.99

gelUS eyes 5-piece collection

...sensationaliz-eyes!  Whether you desire demure or dramatic eye effects, you...


deLIPcious 5-piece lip collection

Luscious lippie flavors combined with gorgeous shades? It's all yours,...


ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...


luxe lash mascara

If you’re like us, than you can’t get enough of...


3-N-1 mascara

Express your eye-dentity with 3-N-1 mascara to define, volumize and...


rock the croc eyeshadow palette

Get ready to rock, girlfriend! We created this eyeshadow palette...


click stick lipsticks

It’s OK for it to be all about YOU sometimes,...

$60.00 $34.00

perfectly polished lip gloss trio

Upgrade lips (just the right amount) from plain to pretty...

$36.00 $23.00

jeweled eyelash curler

Achieve a perfect curl and enhance the length of your...


Gift Card

Shopping for someone else but not sure what to give...

From $10.00

'greater' bronzing powder & kabuki brush

Want a "greater" way to have the smooth look of...

$45.50 $32.50

eternal eye duo stick

Get ready to make a lasting impression with this eternal...


eternal eye duo stick 4pc

Get ready to make a lasting impression with this 4pc...

$96.00 $40.00

mini primer & automatic eyebrow pencil

Prime and perfect with the dynamic duo that will give...

$30.00 $20.00

dazzling eye collection

Dazzle them with your eyes, kittens! One collection includes everything you need...

$71.00 $36.00

shimmer & shine lip gloss

You already shine girlfriend, now let your lips shimmer too....


pro flat buffer brush

Our pro flat buffer brush was designed just for YOU. Dense bristles...


photofinish pressed powders

Innovative powders that allow you to accentuate, camouflage and blend...


dripping bling illuminating crème

Glisten up and illuminate your world, girlfriend! ybf puts the...


universal automatic eyebrow pencils - 2 brow pencils save $7 & FREE SHIPPING

The Automatic Eyebrow Pencil is for every girlfriend, everywhere. Our award-winning,...

$30.00 $23.00

lash MOB mascara trio

5.0 star rating 2 Reviews

Girlfriend, lash MOB is truly bold lashes in a bottle....

$51.00 $35.00