universal automatic eyebrow pencils - 2 brow pencils save $7 & FREE SHIPPING

4.9 star rating 80 Reviews

The Automatic Eyebrow Pencil is for every girlfriend, everywhere. Our award-winning,...

$30.00 $23.00

dripping bling illuminating crème

Glisten up and illuminate your world, girlfriend! ybf puts the...


neutralizing crème

5.0 star rating 1 Review

...perfection in a pot! This is truly your “perfection in...


yellow neutralizing pressed powder

5.0 star rating 3 Reviews

...powerhouse powder!  Show your fabYOUlous fresh face with our best...


complexion perfection loose finishing powder

This colour-adjusting face powder handles all your personal needs—mint green...



5.0 star rating 2 Reviews

The very best of ybf in one collection with everything...

$79.61 $39.99

'greater' bronzing powder

4.0 star rating 1 Review

Want a "greater" way to have the smooth look of...


automatic eyebrow pencil

4.8 star rating 25 Reviews

...brows that wow! Sometimes our brows have a mind of...


jeweled eyelash curler

Achieve a perfect curl and enhance the length of your...


gelUS eyes 5-piece collection

4.0 star rating 1 Review

...sensationaliz-eyes!  Whether you desire demure or dramatic eye effects, you...


brighten, hide & sculpt concealer trio

...preparing for perfection! Girlfriend, let‘s set the stage for all...


deLIPcious 5-piece lip collection

Luscious lippie flavors combined with gorgeous shades? It's all yours,...


corrective concealers 4 taking cover!

4.0 star rating 1 Review

...girlfriends secret weapon for skin tone perfection Take cover! We...


perfectly polished lip gloss trio

Upgrade lips (just the right amount) from plain to pretty...

$36.00 $23.00

lash MOB mascara

5.0 star rating 1 Review

Girlfriend, lash MOB is truly bold lashes in a bottle....


rock the croc eyeshadow palette

Get ready to rock, girlfriend! We created this eyeshadow palette...


Gift Card

Shopping for someone else but not sure what to give...

From $10.00

ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...


luxe lash mascara

5.0 star rating 1 Review

If you’re like us, than you can’t get enough of...


3-N-1 mascara

5.0 star rating 2 Reviews

Express your eye-dentity with 3-N-1 mascara to define, volumize and...


click stick lipsticks

5.0 star rating 1 Review

It’s OK for it to be all about YOU sometimes,...


'greater' bronzing powder & kabuki brush

Want a "greater" way to have the smooth look of...


eternal eye duo stick

Get ready to make a lasting impression with this eternal...


eternal eye duo stick 4pc

Get ready to make a lasting impression with this 4pc...


mini primer & automatic eyebrow pencil

Prime and perfect with the dynamic duo that will give...


dazzling eye collection

Dazzle them with your eyes, kittens! One collection includes everything you need...


shimmer & shine lip gloss

You already shine girlfriend, now let your lips shimmer too....


pro flat buffer brush

Our pro flat buffer brush was designed just for YOU. Dense bristles...


photofinish pressed powders

Innovative powders that allow you to accentuate, camouflage and blend...