Lash MOB Mascara

Oh, those eyes! Those big, beautiful eyes! There's only one thing...

$15.00

Gift Card

Shopping for someone else but not sure what to give...

From $10.00

ybf Liquid Star Shadows Volume 2

Innovative and creative liquid eyeshadows that go from liquid to...

$35.00

hands-free light diffusing foundation

...more than skin deep! Are you ready for radiance or...

$26.00

brighten, hide & sculpt concealer trio

...preparing for perfection! Girlfriend, let‘s set the stage for all...

$29.80

crème brulee lip gloss

Perk up your pout with this lippy favorite. This gloss...

From $12.00

deLIPcious 5-piece lip collection NEW shades!

Luscious lippie flavors combined with gorgeous shades? It's all yours,...

$28.80

'greater' bronzing powder

Want a "greater" way to have the smooth look of...

$25.50

Girlfriend Palette

From one girlfriend to another, our advice is to look...

$49.00

gelUS eyes 5-piece collection

...sensationaliz-eyes!  Whether you desire demure or dramatic eye effects, you...

$28.80

kabuki brush

This smooth, soft-bristled taklon ybf kabuki brush is specially designed...

$20.00

your best eyeliner

Whether you desire demure or dramatic eye effects, you can...

$13.00

your best eyeliner duo

Whether you desire demure or dramatic eye effects, you can...

$25.00

corrective concealers 4 taking cover!

...girlfriends secret weapon for skin tone perfection Take cover! We...

$18.00

yellow neutralizing pressed powder

...powerhouse powder!  Show your fabYOUlous fresh face with our best...

$25.00

Rock The Croc Eyeshadow Palette

Get ready to rock, girlfriend! We created this eyeshadow palette...

$22.80

automatic eyebrow pencil

...brows that wow! Sometimes our brows have a mind of...

$12.00

automatic eyebrow pencil - set of 5

LIMITED EDITION – YOU WILL RECEIVE (5) AUTOMATIC EYEBROW PENCILS...

$50.00

Ferocious fe-liner liquid eyeliner

ferocious fe-liner liquid eyeliner… the purrrfect way to line and...

$17.00

Luxe Lash Mascara

If you’re like us, than you can’t get enough of...

$16.00

3-N-1 Mascara

Express your eye-dentity with 3-N-1 mascara to define, volumize and...

$16.00

Best of ybf Collection

The very best of ybf in one collection with everything...

$52.50