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automatic eyebrow pencil duo

...brows that wow! Sometimes our brows have a mind of...


brighten, hide & sculpt concealer trio

...preparing for perfection! Girlfriend, let‘s set the stage for all...


beYOUty balmshell BB Cream

Look like a "bombshell." Be beautiful. How? Begin with a multi-tasking...


hands-free light diffusing foundation

...more than skin deep! Are you ready for radiance or...

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yellow neutralizing pressed powder

...powerhouse powder!  Show your fabYOUlous fresh face with our best...


YBF Beauty new beYOUties

24-piece dynamic double duty palette

Get ready, girlfriends, we’re about to make your lives much...


best beYOUtube lip trio

Come close girlfriend…a little closer – now that’s perfect! Let...


bloomin' cray cray crayons trio NEW SHADES

We’ve all heard that saying “stop to smell the roses!”...


corrective concealers 4 taking cover!

...girlfriends secret weapon for skin tone perfection Take cover! We...


dripping bling illuminating crème

Glisten up and illuminate your world, girlfriend! ybf puts the...