why ybf

ybf beauty

Stacey brings her runway model savvy and intuitive understanding of women's needs to ybf, this comprehensive cosmetics line with products so fashion-right and user-friendly, Stacey believes you will come to think of each product as your best friend. She has created a revolutionary approach to cosmetics called Color Care, which features beautiful, blend-able products you'll love!

Working with some of the most advanced ingredients and technology available today, Stacey has infused the line with ybf's Smart Active Complex, an exclusive, paraben-free formula, enriched with extracts from the earth. This innovative complex acts as a personal skin monitor, making sure nothing shows through except a beautiful you.! ybf continues Stacey's long tradition of providing goof-proof controllable, personalized beauty products that deliver maximum results with minimal effort. The shades are carefully selected to enhance and adjust to a variety of skin tones and intensities for customized looks.



ybf is about sharing the magic...

the secrets...

the products...

the tools...

the know-how.