all about Stacey Schieffelin
The Short Story
Stacey Schieffelin, founder and president of ybf (your best friend), has engineered a 18-year record of success as the #1 global color cosmetic line in direct sales on HSN (US), QVC (UK), The Shopping Channel (Canada) and TVSN (Australia, New Zealand)that has built a loyal, worldwide consumer base of women with cosmetic and apparel sales in excess of $225 million! Stacey forges a highly personal relationship with her consumers, guiding them on their journeys to self-actualization and fulfillment using the power of beauty. As a former Ford Model for 20 years, renowned beauty expert and highly successful entrepreneur, she is frequently sought by national magazines such as Allure, ELLE, Good Housekeeping, Marie Claire and Fitness, and has been featured and quoted in countless beauty books. Stacey was named one of “America's Power Women" by Ladies' Home Journal. She was honored to ring the opening bell of the New York Stock Exchange in celebration of the power of women owned businesses with the esteemed non-profit Count Me In. She is recognized as Connecticut’s Female Entrepreneur of the Year. Stacey is proud to announce the launch of her inspirational and entertaining talk radio show “Strength in Sharing” with co-host Shelly Maguire.
The Long Story
Stacey Schieffelin, Ford model and makeup guru, successful entrepreneur and true
believer in empowering women to live the life they dream, is as approachable as the
girl next door. Down to earth and brimming over with knowledge about how to look
and feel your best every day, she has a very specific vision when it comes to the
power of inner and outer beauty. Stacey believes putting your best face forward is a
mark of self-respect, not vanity. She believes every woman deserves to have her own customized and personalized blueprint that
maps out her unique path to bold beauty and self confidence.
Stacey founded Models Prefer 18 years ago; an international cosmetics company that has been sold on HSN in the U.S., and QVC in the U.S., U.K. and Germany. The brand remained the #1 color cosmetics line on QVC in the UK for more than eight years. Stacey and her husband David have launched two new ventures, ybf (your best friend) beauty and IDLife. ybf beauty is a natural extension of Stacey’s fun, engaged relationship with her Models Prefer customers, offering first a figure-friendly clothing line and Pajama Party at Sea cruises, and now a new beauty line that made its worldwide debut on HSN in August 2008. The line has successfully gone global and is available on HSN (USA), QVC (UK), The Shopping Channel (Canada) and TVSN (Australia, New Zealand) where it holds the esteemed position of the #1 color cosmetic brand. And as founding partners in IDLife, an innovative health, nutrition and lifestyle enrichment company, Stacey and David are on the front line of transforming the wellness industry as we know it.
“I started out talking to women one-on-one about what makes them beautiful; first on HSN and QVC, and then in our unique Pajama Parties at Sea, traveling the world on a cruise ship devoted to fun, beauty and empowerment. So many women embraced the ideas, products and friendship we were sharing. The phrase “best friend” was voiced over and over as they described their feelings about the products and being part of our community. Without question, the perfect name for our new brand—“your best friend”—came from our girlfriends!”
As a beauty expert and entrepreneur, Stacey is frequently sought by national magazines such as Self, Glamour, Allure, ELLE, Good Housekeeping, Marie Claire, and Fitness, and has been featured and quoted in countless beauty books. Alongside Katie Couric and Halle Berry among others, Stacey was named one of America’s “Power Women” by Ladies’ Home Journal.
Stacey is on the board of directors of Fashion Group International, Count Me In and is an active member of Independent Cosmetic Manufacturers and Distributors (ICMAD), Miss America’s Outstanding Teen, Girls, Inc., American Heart Association and the American Cancer Society. She was honored to ring the opening bell of the New York Stock Exchange in celebration of the POWER of women owned businesses. She is recognized as Connecticut’s Female Entrepreneur of the Year. Stacey is proud to announce the launch of her inspirational and entertaining talk radio show “Strength in Sharing” with co-host Shelly Maguire. A native of Lakeland, FL, Stacey currently resides in Connecticut with her husband and business partner, David Schieffelin. They are the proud parents of two style-savvy daughters.